Executives & leadership teams
For founders, executives, surgeons, pilots, traders — anyone whose day is decided by how their brain holds up under load. A qEEG brain map shows where focus, recovery and sleep are breaking down. Neurofeedback at home trains them, 20 to 30 minutes at a time, wherever you are that week.
Sound familiar?
High performers rarely lack discipline. What runs out is the brain’s capacity to hold focus, recover and switch off — and that capacity is trainable.
The morning is sharp. By three o’clock every call feels heavier than it should.
Re-reading the same line, losing the thread, reaching for the phone.
Tomorrow’s agenda running on a loop while the body is exhausted.
Reactions arriving before judgment does — and the repair work afterwards.
A nervous system that can’t come down from Friday before Monday starts.
Presentations and negotiations where the idea is there and the delivery lags.
A different approach
Most of what’s sold to executives works on the schedule, the habits or the mindset. None of it looks at the brain doing the work.
What we measure
The map records your brain’s electrical activity for under ten minutes, eyes closed and eyes open, and compares it with a database of brains your age. The report turns that into four things a leader actually cares about.
The evidence
Neurofeedback in healthy adults has its own literature, separate from the clinical trials. A three-part 2013–2014 review catalogued controlled studies reporting gains in sustained and executive attention, memory, reaction time, complex psychomotor skill, mood and well-being. Meta-analyses since then report a medium effect on working and episodic memory from theta training, a small effect on episodic memory against active controls, a small overall effect on attention that did not hold in the sham-controlled subset, and a large effect on motor performance. In athletes, sensorimotor-rhythm training sharpened the attentional state that precedes skilled action — the “quiet mind before the shot” that performers describe.
Reported outcome gains across studies in sustained, orienting and executive attention, memory, spatial rotation, reaction time, complex psychomotor skills, intelligence measures, mood and well-being; 23 controlled studies reported neurofeedback learning indices alongside the gains.
Read the paper ↗Found promising evidence for neurofeedback’s effect on executive functions in healthy adults and identified the frequency targets most often linked to gains, while noting the number of well-designed studies is still limited.
Read the paper ↗Theta neurofeedback improved working memory (Hedges’ g = 0.56) and episodic memory (g = 0.62) in healthy participants; the authors describe it as useful adjunct training.
Read the paper ↗A significant, large effect of neurofeedback on motor performance measured after the last training session (standardized mean difference 0.85).
Read the paper ↗A small, significant positive effect on episodic memory (g = 0.31), larger in participants who successfully learned to regulate their EEG; the review notes wide variation in protocols and many under-powered studies.
Read the paper ↗A small, significant overall effect on attentional performance (standardized mean difference 0.27); within the eight sham-controlled trials the pooled effect was not significant, and the authors call for more sham-controlled studies.
Read the paper ↗“It significantly helped me sustain my focus on the course. At this level your brain does wander and you need every competitive edge possible — I have clearly seen the benefits from just three weeks of Kerov.”
Corporate programs
A corporate program is built for the organization, not adapted from the individual one. It runs on your site, on your schedule, and only the parts your people need. Pricing on request.
Our clinical team comes to your location to run the brain maps and evaluations. A quiet room and a chair are all we need. Each person receives their own Report of Findings.
We review the maps across the group and recommend which parts of the program your organization actually needs — training for some, sleep or stress work for others, nothing where nothing is needed.
Where the need for neurofeedback is sufficient, we assign a technician to your organization who comes in and runs the sessions with your staff during the work week, under Adrian’s clinical supervision.
Every participant is re-mapped at the end. Your organization sees participation and overall outcomes. It never sees an individual’s data.
What a brain map is like
Here is the whole mapping visit. If Lake Mary is out of the way, we ship the mapping cap and run the recording remotely on a video call.
It looks like a swim cap with 19 small sensors built in. We adjust it until it’s comfortable.
A conductive gel helps each sensor read clearly. No needles — the applicator has a blunt tip and only touches the cap.
Light clips on the earlobes give the recording a reference point.
Eyes closed, then eyes open. Under 10 minutes of recording while your brainwaves appear live on screen.
What you take home
At your Report of Findings we walk through every page together. Here’s what one of them shows.
Nineteen sensor sites, each colored by whether your activity there sits in the typical range or outside it.
A single gauge for how efficiently the brain is working, with the everyday skills it feeds: attention, memory, processing, problem-solving.
Three gauges, each tied to real-world signs like distractibility, rumination or restlessness — so the numbers connect to what you actually see.
Not a diagnosis, and not an MRI. It’s a measurement of regulation that tells us where to train — and lets us measure change later.
Clinical expertise
Certified in qEEG and neurofeedback since 2002, Adrian uses objective brain data to identify exactly what’s holding your performance back — then builds training protocols that make peak state reproducible, not accidental. Performers on the field and in the boardroom deserve more than generic mental coaching. He leads every clinical program at Kerov™ Health.
Adrian E. Quevedo, MS, NEI
Co-Founder & Clinical Director
The process
Tell us what’s going on. We’ll explain how the program works and whether it’s a fit — no pressure, no cost.
A comfortable sensor cap records your brain’s electrical activity — in our office, or with a cap we ship to you. Painless, and under 10 minutes of recording.
We walk you through your map in plain English and lay out a personalized plan, timeline and cost.
Pick up your kit and train on your schedule while watching shows you like. We monitor progress and meet weekly on Zoom.
Good questions
Yes. The training kit fits in a carry-on, sessions take 20–30 minutes on a laptop or tablet, and the weekly check-in is a Zoom call. Most executives train early morning or before bed, wherever they are that week.
A free 30-minute consult, one brain-map visit (or a cap shipped to you), then five to seven short sessions a week at home during the Foundation Phase, plus a weekly check-in. Your Report of Findings sets the full plan and the re-map date before you commit.
Both work on habits and perspective. Neurofeedback works on the brain rhythms underneath them, with feedback hundreds of times a session and a before-and-after map that shows what changed. Many of our clients keep their coach; the coach usually notices first.
Your brain map and your results belong to you and are shared only with people you name. In a corporate program, the organization sees participation and overall program outcomes, never an individual’s data.
A brain map records your brain’s electrical activity using a soft cap with 19 sensors. The visit takes about 45 minutes and the recording itself is under 10. The result shows which areas are over- or under-active, so your training plan is built on data rather than guesswork. It’s painless and non-invasive — just come with clean, dry hair.
Everyone responds differently. Many clients first report better sleep, often within the first 10 sessions, followed by improvements in focus and mood. We track your data weekly so progress isn’t a guessing game.
Neurofeedback is a learning process, and like other learned skills the gains tend to hold. Life doesn’t stay still, though — a new job, a loss, a hard school year, an illness or a head injury can all shift things. That’s why many clients keep a maintenance option: a short tune-up when they need it, on their own schedule. It’s a choice, not a dependency.
No. Central Florida families usually visit our Lake Mary office — 25 minutes from downtown Orlando — once, for the brain map and kit pickup; everything after that is remote. If the drive is a problem, or you live elsewhere in Florida or in another state, we ship a brain-mapping cap and training system to your door and run the map with you remotely, for a small additional cost.
We don’t bill insurance. We accept HSA/FSA funds and offer financing through the Advance Care Card — interest-free for up to 15 months, with instant online decisions — so the program can be spread into monthly payments. You’ll see the complete cost at your Report of Findings, before you commit to anything. The first consult is free.How to apply →
Neurofeedback supports self-regulation and performance; it does not diagnose, treat or cure any condition, and individual results vary. Never change a medication without your prescribing doctor.
Your next step
Book a free 30-minute consult by Zoom or phone. Tell us what your week looks like and what you’d like more of, and we’ll tell you what a map can show.
Prefer to talk now? (407) 708-3200